Many entrepreneurs spend weeks designing the perfect business name before they are ready to file their LLC or corporation. They purchase a domain name, order business cards, and begin discussing the venture with friends and investors.
Then they discover someone else formed an entity using the same name.
Fortunately, Texas law provides a relatively unknown solution: reserving your entity name before your business is officially formed.
Although many people never use this procedure, it can be valuable when significant planning must occur before filing the actual entity.
The Texas Business Organizations Code Allows Name Reservations
The Texas Business Organizations Code expressly authorizes reservations of entity names.
Section 5.101 provides:
"A person may reserve the use of an entity name by filing an application for reservation with the filing officer."
This simple filing temporarily prevents another person from organizing a filing entity under the reserved name, provided all statutory requirements are met.
Why Would Someone Reserve a Business Name?
A reservation can be useful when:
In these situations, someone may legitimately want to protect a business name without immediately creating the legal entity.
A Reservation Does Not Create the Business
One of the biggest misconceptions is that reserving a name creates an LLC.
It does not.
A name reservation:
Instead, it simply preserves the exclusive right to use that name for a limited period under the statute.
The actual LLC, corporation, limited partnership, or other filing entity still must be properly formed by filing the appropriate certificate of formation.
Can Someone Else Still Use a Similar Name?
Possibly.
Texas examines whether a proposed entity name is distinguishable from existing filings.
Simply changing punctuation, articles, or minor wording often will not be enough.
Likewise, a name reservation does not necessarily grant trademark rights or prevent every possible use of a similar business name. Trademark law and entity-name availability are related but distinct legal concepts.
Can a Name Reservation Be Transferred?
Yes.
The Business Organizations Code allows reserved names to be transferred under statutory procedures. This can be useful when organizers initially reserve the name individually before transferring it to the entity or another organizer involved in the transaction.
Should Every New Business Reserve Its Name?
Usually, no.
If you are ready to form your LLC immediately, a separate reservation often provides little practical benefit because filing the certificate of formation generally secures the name at the same time.
However, reservations become much more valuable when there will be a delay between selecting the name and filing the entity.
Examples include:
A Small Filing That Can Prevent a Big Headache
Entity name reservations rarely receive much attention, but they can solve a surprisingly common problem.
If your business plans require months of preparation before formation, reserving the name may prevent another filer from legally obtaining the name you've already invested time and money developing.
Like many provisions in the Texas Business Organizations Code, it is a simple procedural tool that can avoid expensive disputes later.
Need Help Forming a Texas Business?
Whether you are organizing an LLC, corporation, professional entity, or partnership, choosing the correct formation strategy is just as important as choosing the right business name. An experienced Texas business attorney can help ensure your entity is properly organized from the beginning, draft governing documents, and identify potential legal issues before they become costly disputes.
At David C. Barsalou, Attorney at Law, PLLC, we help clients navigate business, family, tax, estate planning, and real estate matters ranging from document drafting to litigation with clarity and confidence. If you’d like guidance on your situation, schedule a consultation today. Call us at (713) 397-4678, email barsalou.law@gmail.com, or reach us through our Contact Page. We’re here to help you take the next step.